“In the current environment, both buyers and sellers of real estate question the value offering of real estate agents. The real estate agents need to develop service offerings that differentiate them from alternatives (e.g., highly customized search processes). Without such clear differentiation, it will be challenging for them to convince their target audience to pay for their services.” – Prof. Bahadir
With so many options available, agents must set themselves apart. Differentiation through unique services and clear messaging builds trust and justifies value in the market.
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